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That’s why we’ve prepared a list of tips and hints on how to improve traffic to your blogger blog. Keep calm if you can’t use all at once. Building up page visits is an ongoing process and takes time. The thing is to be know how important certain actions are and remember about including them on your roadmaps.
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It All starts with the headline
Introduction to an a blog article is the moment when you subconsciously decides whether to continue paying attention or not. While during a face-to-face they will probably not run away and just look a little bored, This will be quite more demanding a job in written communication. You have seconds to win this interest battle.
Fortunately, You are not alone in this battle. There are websites where you can check how successful a particular headline is in your blog niche. CoSchedule does all that for you. If the score you are given isn’t good enough, optimize the headline until you get a satisfying result. Concentrate on emotional words that would be more appealing and would have a greater impact on your audience.
Vary the blog content for your visitors
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This doesn’t mean you should go from what you usually publish to something drastically different, but try to bring your content fresh air with an interesting remark, story or personal experience. Surprise your blog visitors and they will pay you with their attention and returns to your blog.
If you know of anyone who is an authority in your blog niche, take a chance and contact them asking kindly for an interview. This can increase both, your blog visitors’ interest and views to your blog.
Furthermore, your users will trust your blog more. However, keep in mind that people of success are hard-working and may not reply at once, but they also enjoy being an inspiration to others so their positive answer is probable. so send your question with a few arguments and don't forget to tell them why it’s important for you and keep your fingers crossed. Being a little lucky and you will publish an interview with your professional soon.
As to the blog article's format, there are so many variety of ways to present what you’ve got to in your mind. This includes graphs, bullet points, infographics or videos, so you can surely make each blog post unique. Make the effort, add new elements, vary the length and get positive feedback from your audience.
Make your visitors feel at home
Do you remember what it feels like to get lost in an unknown place? Users who feel disoriented when visiting your blog might experience the same. This is the reason why keeping your blog well linked internally is so important. Also, please remember beautiful doesn’t mean user-friendly when it comes to blogs.
Navigation on your blog should be logic and intuitive. If you have doubts whether it’s good enough, you can rely on more objective opinions. The easiest way is to get users feedback through a website such as UserTesting. It costs about $49 per video or $99/10 videos, however, feedback you get, especially the negative one, is priceless as it shows you clearly areas for improvement.
If you can’t afford to order a paid test, ask your friends to be testers. It’ll be perfect if they haven’t visited your blog before. You can tell them to do a few things there to check if they can easily fulfil the tasks and how quickly they find what they’re looking for. In the end, sum up how they’ve done and make a plan for usability changes if necessary.
Apart from being intuitive, your blog should also be fast. Nowadays, seconds or even microseconds make a difference. If visitors need to wait when entering your blog or going to subpages, they would probably get tired of it and leave instantly or after a short while. People don’t like waiting, no matter in queues or when loading a blog.
Analyze Website Speed
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A few other elements to pay attention to are as follows. Image size and format should be optimised using a picture editor which provides compression, metadata edit or image colour adjustment during the saving process. Also, it’s best to go for standard formats of images, e.g. PNG, JPG or GIF.
When using widgets with your blog, choose wisely and only necessary ones. Too many widgets may have a negative effect on your blog's speed also decide upon a single script instead of testing a few at once.
If you have CSS or JS on your blog, you can consider placing it in a separate external file. Once you do this, your page will load faster due to fewer subsequent requests. You can also allow browsers to store JS and CSS for the following requests so that they retrieve the files when users revisit your blog.
When you apply all that to your blog even a few of them and retake the speed test, you should see a visible difference between the initial and final results. The greatest thing is your visitors will be satisfied as they will see the progress and save their time.
Being social
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Firstly, consider what type of communication your target audience is hoping for. If you immediately think of pictures, then, it’s obvious that you will turn your attention to very popular at present, Instagram, or less fashionable, but still worth working on, Pinterest. If what influences your users are short lively phrases, go for Twitter etc.
Social channels take turns very fast and so should you. Observe the trends and try to adjust yourself to achieve a greater social effect.
Let your visitors speak up
If only you can do this on your blog, you should, for this is the key to success of web forums and not only. People’s need to belong to a community is considerable. When you provide your visitors with a place for discussion on your blog, for example via blogger comment s or Facebook comments, they will return more eagerly.
Encourage your visitors to comment and take part in it yourself. Always pay attention on what your audience are interested in. You will learn more about your visitors from tools such as Google Analytics which offer a vast user insight. Not only can you find out which sub pages of your blog are the most popular, but you will also get very helpful data, e.g. age of your users, countries they come from, languages they speak or which operating system they use. These will help you choose a suitable topic of interest.
Communicate With your blog Visitors
Once you form a bond with people, your communication will reach another level and, hopefully, you will turn into an influencer. This will not happen overnight, but if you keep doing so, your page views will grow eventually.
Be active in other blogs
Apart from responding to comments on your own blog, remember about being seen and heard on other related blogs and social pages. Popular bloggers’ common practice is participating in discussions on their competitors’ blog s. It might seem crazy, but the thing is to build a brand around your name. Let people see you, know your point of view, find out you have something to say. Gain their attention and prove you are trustworthy. Engaging with your audience is easy, but what you’re hoping for are new users and you can find them on blogs and fan pages of your competition for sure.
Build long-tail keywords
Most of you as blog owners have probably tried to play with search engines in terms of SEO keywords. It’s a common practice to put relevant keywords to the title of the blog articles, its URL, meta tags or meta description. Bidding on short keywords hasn’t been new either in SEO activities.
Having gone so far, why not take a step towards the use of long-tail keywords? What differentiates them from short keywords is the length and specificity. Therefore, visitors who come after noticing your long keywords will, hopefully, be those who come and stay for good. As a result, you build up the traffic at a slightly slower pace, but the quality of it is much higher in comparison to a short-tail keywords. I think there’s no need to add that competition for those keywords will also be smaller so it won’t cost as much as bidding for short-tail keywords.
Get ranked higher in search engines
I wonder how many of you have heard of schema markup before. For those who didn’t, this is code inserted into a blog (HTML) for better ranking in search engines. The code uses semantic vocabulary to make it easier for search engines to deliver more relevant content (recognise your blog faster).
This is useful especially when a particular keyword has got more than one meaning. Then, the vocabulary added by schema markup will help distinguish the desired result for the search from the unnecessary rest. Once you markup your blogger blog, it will be ranked higher in search engines and your traffic will be enriched with more targeted visitors interested exactly in what you offer. So start to benefit From Schema Markup
If you’re eager to dig into the topic and learn how to implement microdata into your blog, visit Schema.org for more information.
Shoot them an email
Keeping users informed and up-to-date is another traffic booster. This time finding a healthy balance between informing and spamming is crucial. Emails with news are usually recognised as something positive provided they are not too frequent. If you sent a substantial number of emails/newsletters, no matter how important they are, their force will weaken. So, be careful to make smart use of your email database as too-much covers up what’s essential.
Guest posting
Getting a guest post on a different (perfectly when relevant) blogs can give you a traffic boost as well. The good thing is you don’t always have to pay for this privilege, but you can suggest the barter system where you get the guest post giving something else in return. It could be a post, a backlink to someone else’s blog, or maybe a recommendation on social media if you’ve got a decent number of followers. There are numerous possibilities, you only need to find the blogs where you’d like to see a reference to your blog and fight for it to make it happen. You don’t have to stop at one as the more references, the better. You can shoot me an email if you are interested in guest posting here or you can easily leave a comment.
Here is all that you need to know about building backlincks
Take your time
The tips above vary in terms of difficulty and time spent on applying the changes. The diversity is simply to let you choose what’s best for your blogger blog today. Once you do one thing, proceed to the next and let your project develop even if the effect is not visible right away. As I mentioned in the very beginning, gaining traffic is a continuous job so give yourself time to work, make progress and, finally, reap what you sow.