7 tips on how to get a higher CPM on your monetizable views on YouTube

Today, we have 7 tips on how to get a higher CPM on your monetizable views on YouTube
let's first start off by defining what CPM .
 CPM is cost per thousand views So on average if you get a thousand views on your video you would expect to see a number associated with the payout from the ads that are shown on your video So in your analytics, in your ad performce data, you'll see a number For some of you it may be rather low, like $3 and for others of you it may be much higher, even above $10 cost per thousand views

Now some of you may notice that your CPM and the amount you're getting paid doesn't match up with the total number of views you have on your channel. That's because YouTube has an average fill rate of about 40% on the video views on your channel. This is so that users who are watching YouTube don't get served a pre-roll ad every single time they watch a video and they do that to enhance the user experience. So you should be able to look at your CPM rate your monetizable views, which is usually around 40% of your total views and that gives you what your total payout is

So here are the top 7 tips to increase your CPM and generate more revenue to your YouTube channel 

 #1 The first thing you want to do is a channel upgrade 

You'll want to make sure all the setting on your channel work towards generating a higher CPM.Here's just a couple of things you can do;

•  First, go into your channel settings and puts tags in your channel settings that speak to the type of content on your channel 
•  Another thing you can do is increase the amount of info in the "About" tab to feature info not only about what your content is on the channel, but who it's for In the "About" tab, if you spend time highlighting what videos are on your channel and a little bit about your audience You can look at the demographics on your channel and say it seems my audience is primarily male, 18-34 and they're interested in my content and I make videos about gaming for example You should highlight that in your "About" tab So that that way anybody that's buying advertising in the True View system if they research channels and they find your channel It's very easy for them to quickly determine it's the right channel for their ad placement 
• And finally, and this is the most important thing that most people forget to do is to enable all ad formats on all of your videos so that you can seek to gain the most possible revenue from asset and every view on your channel 

 #2 Video Search Engine Optimization

 There are plenty of tutorials online which highlight the best practices about how to leverage video SEO to get more organic views to your content
But did you know that video SEO is used to find videos and channels to serve ads on in the True View system?
Well if you think about that and you think, I make videos all about gaming, or this particular game, would it be worth my time to include in the title, descriptions, and tags more relevant info about that game so that you're more likely to get advertisers to advertise on your content?
Answer is yes, of course When you're writing your titles, descriptions, and tags, You want to include keyword heavy titles keyword heavy descriptions and keyword heavy tags that are not only relevant to the content that's in your video but also relevant to any products you feature and any other forms of info that might make it easier for brands to find your videos and your channel within the True View system Video SEO - be thorough and if you haven't upgraded your entire channel in this way we recommend that you do it and that should help to increase your CPM

#3 Thumbnails

We all know how important thumbnails are but do we all take the time to make a custom one on every video we do?

Youtube Thumbnails

Well, you really should because thumbnails attract viewers to your video which increases the watch time and also the relevancy and the suggested videos alongside other videos in the YouTube ecosystem.
The more your video pops up as a relevant result for user search, the more watch time you'll get which again will make your video rank higher which will generate more average views per video, which ultimately, brands want to advertise on videos that are served through the YouTube system at a higher rate enhancing your thumbnail is going to generate more organic traffic and also work towards getting your videos suggested in the YouTube ecosystem and continue to keep those viewers for a longer period of time generating more watch time

 #4 Closed Captioning

 Probably many of you haven't really played around with those tools, or if you have, you've done the automatic CC and it just speaks giberakshgdlkjahsdg seemed a little frustrating you thought, "Eh! Forget it! Don't need to do it." Guess what?
If you do, you can increase your CPM! There's plenty of articles and info to suggest that ranking of your videos is enhanced by the use of CC For that reason alone, we're recommending that you take the time to type out everything you're saying in every single video when you upload the video so that those CC'ed texts will be associated with every video
 Also it's proven that videos that contain text, either graphically or with CC, have a higher average watch time For that reason alone, we recommend that every video asset you have includes CC

 #5 Watch Time

Watch Time right now is the single most important factor when creating a great channel Your content should be short, concise, and be interesting enough to keep people viewing it all the way through the video The higher the watch time, the better the ranking in the YouTube ecosystem.
Everything you do including adding annotations to the video, to ask questions of people or call out, asking people to engage by commenting on the video, or even pointing out something funny in the video will increase your watch time which the YouTube ecosystem will see as a relevant search result to users searching for that content.
A higher watch time means more of a likelihood that you're going to be suggested as video content and channel content through the True View ecosystem

 #6 CONTENT

Pick a topic and stick to it. Some of us have channels, you know I do this type of show and that type of show and I have this type of content and that type of content What that does ultimately is confuse your audience about what your channel is about And it also makes brands a little uneasy about advertising against your content because they're not sure maybe they'll get the right content for the message they're trying to send across.
So the audience knows exactly what to expect when they come to the channel And if a brand is reviewing the channel for a spend, They'll see that just by watching a couple videos which follow a similar format all the way through the show.
If you're considering doing multiple types of content, I would not do that I would stick to a type of content in a vertical that you know very well so that your audience knows what your videos are about, which increases watch time, and brands will know what your videos are about which makes them more comfortable about buying ads against your channel

 #7 Brand Safety

Brand Safety is so important to organize your channel in a way that highlights the best content you have and that that content is clearly brand safe.
What does brand safety mean?
It means that your videos aren't blocked to users that are only 18 because you use copious amounts of profanity you say bad words you post sexual content.
These types of things really scare brands away If it all possible, even if some of your videos contain profanity, hide those away put all the videos front and center that are the most brand safe.

If you apply all these 7 tips to your channel you can start to see your CPM climb as more brands choose to advertise against your content.
I hope that you find this video interesting and we hope that you apply these tips and strategies to your video and your channel to make sure that you get the most possible success at generating the highest CPM possible My name is Kelvin Alex and this another article on Online Money Making tools